The Bridal Collection helps Lancaster brides find the one on New Street

Finding the right wedding dress is one of the most memorable parts of planning a wedding, and in Lancaster many brides begin their search on New Street. The Bridal Collection, run by owner Sally Allen, has become a trusted name for couples across the area.

The boutique describes itself as award-winning and offers a spacious shop with private appointment rooms, so each bride can take her time and enjoy the experience with the people closest to her.

Choice is a big part of the appeal. The shop has an impressive selection of more than 200 wedding dresses, covering a wide range of styles, and it also helps with the rest of the wedding party, offering bridesmaid and mother-of-the-bride outfits along with menswear hire.

The Bridal Collection has also thought carefully about brides working to a budget. Its outlet department holds more than 100 designer bridal gowns at half price, and a dedicated Dress for Less area offers sample and budget gowns that can be taken away on the day.

The Dress for Less range runs from UK size 8 to 28, reflecting the boutique's aim of making the experience of saying yes to the dress open to as many brides as possible.

Sally and her team have also made the shop a hub for local wedding planning. The boutique has hosted mini wedding fairs with local suppliers, including events in January 2023 and January 2024 that each offered one newly engaged bride the chance to win her wedding dress.

Those fairs are a good example of the boutique's community spirit, bringing local suppliers together under one roof and making life a little easier for couples with a long list of decisions to make. For brides, combining a dress appointment with a chance to meet other wedding businesses can turn a busy planning schedule into a fun day out. It is the sort of thoughtful, personal touch that independent bridal shops do so well, and a big reason why recommendations for The Bridal Collection are passed between friends.

The Bridal Collection is on New Street in Lancaster city centre. Appointments are recommended, so it is best to get in touch with the boutique before visiting to arrange a fitting.